Established in 1977, LMG is one of Australia’s leading independent retail groups, proudly supporting more than 1,400 independent operators in the off-premise liquor market. An unlisted public company trading on a not-for-profit basis, LMG provides independent retailers with established and recognised brands, retail execution support, consumer and product insights, and the negotiating power to compete successfully in the off-premise liquor retail marketplace. LMG operates Australia-wide, with Bottlemart its largest retail brand, followed by Sip’n Save and Harry Brown.
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The Liquor Marketing Group annual revenue was $27.3 million in 2026.
Gavin Saunders is the CEO of Liquor Marketing Group.
111 people are employed at Liquor Marketing Group.
Liquor Marketing Group is based in North Ryde, New South Wales.
The NAICS codes for Liquor Marketing Group are [541, 54, 5418].
The SIC codes for Liquor Marketing Group are [731, 73].