In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 500 offices and 20,000 staff across 169 cities.
Ogilvy South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1984, Ogilvy & Mather RS-TM dominated the local creative scene during the first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity.
During the 1990’s, Ogilvy South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP.
Today, Ogilvy South Africa is the leader in the industry, focused on building and transforming brands. Employing more than 900 staff across three offices, Ogilvy remains true to David’s vision; we still see ourselves as a company that does more than ads and have proven that by maintaining our humility and an almost divine discontent at our past successes, we can do more than stay relevant. For more than 50 years, Ogilvy South Africa has created iconic advertising for clients such as KFC, VW, SAB, BP, DStv and Mondelez amongst others, and we continue to live by our founders credo of existing to “Make brands matter”.
FCB Africa is a network of specialist agencies offering diverse skills including advertising, promotion, design. retail, public relations, experiential, digital and social marketing. It celebrated its 90th birthday in 2016, yet the energy in the hallways seems to suggest that it's more of a start-up with only a few years under its belt. It really does embody its ethos of Never Finished.
As an agency with a long track record of building some of the country's favourite brands, it believes that there's always more to learn, more potential to unlock for its staff and more it can do to transform the industry.
On that score, the agency's BBBEE programme is broad-based and grounded in delivering change in the short-, medium- and long-terms. Its landmark deals over the years have boosted its total black ownership to 55% and rocketed its female black ownership to over 32%, making it the largest majority black-owned agency network in South Africa. FCB Africa's BEE rating is Level 1.
At the end of 2017, Financial Mail AdFocus named FCB Joburg as 2017 Large Agency of the Year as well as overall 2017 Agency of the Year. FCB Africa's Group CEO and Chief Creative Officer, Brett Morris was rated as the Most Admired Agency Boss in Johannesburg for the 4th year in a row and Most Admired Agency Boss in South Africa for the second consecutive year by his peers in the annual MarkLives survey. The same survey also rated FCB Africa as the Most Digitally Integrated Agency in South Africa.
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