Numerator is a data company transforming how consumers and markets are understood. Powered by advanced technology and proprietary, zero-party purchase and survey data from more than one million households, Numerator provides visibility into consumer behavior and attitudes across consumer goods, retail, restaurants, tech and media, management consulting, institutional investors, and the public sector. Headquartered in Chicago, Numerator drives decisions at the world’s largest and fastest-growing companies in more than 50 countries.
| Website | https://www.numerator.com |
| Revenue | $427.1 million |
| Employees | 2,755 (2,035 on RocketReach) |
| Founded | 1990 |
| Address | 24 E. Washington St. Suite 1200, Chicago, Illinois 60602, US |
| Technologies |
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| Industry | Market Research, Analytics, Advertising, Data and Analytics, Promotional and Creative Tracking and Monitoring, Brand Marketing, Ecommerce Pricing, Sales and Marketing, Promotional effectiveness, Brand Protection, Design, Online Price Intelligence, MAP Monitoring, Shopper Insights, Consumer Insights, Purchase Analytics, Retailer Insights, Category Management |
| Keywords | Market Research, Consumer Data, Data Analytics, Consumer Insights, Big Data, Market Intelligence, Consumer Behavior, Data Science, Retail Data, Customer Analytics, Market Trends, First Party Data, E-Commerce Data, Competitive Intelligence, Panel Data, Predictive Analytics, Business Intelligence, Data Visualization, Sales Analytics |
| Competitors | Euromonitor International, Kantar, Mintel, Circana, Statista, IRI, Nielsen Audio, Rival IQ, Quantum Insights LLC +38 more (view full list) |
Looking for a particular Numerator employee's phone or email?
The Numerator annual revenue was $427.1 million in 2026.
Eric Belcher is the CEO of Numerator.
2,035 people are employed at Numerator.
Numerator is based in Chicago, Illinois.