Standard Agency Information

Standard Agency stands as a pioneering and reliable force within the realm of Nordic fashion and active lifestyle. Our well organized methodology and carefully curated portfolio forster enduring partnerships, prioritizing client-centricity, transparency and unwavering accountability. From our showroom in Norway ́s capital Oslo, we service brands and stores with ultimate professionalism, setting The Standard for others to follow. Our extensive network of retailers range from select outdoor and running specialists to premium boutiques, and our central location is easily accessible for buyers from across all of the Nordic countries. Our team has a widespread and diverse background, with expertise from owner operated retail concepts, enabling a unique buyer’s perspective. Furthermore, we have built unknown brands from scratch, as well as having decades of experience with some of the largest, most influential brands in the world. This allows us to see the full picture, beneficial for all parties involved. Alongside todays Standard approaches such as product seeding, events and social media, we also employ the traditional humanistic approach to relationship building and road sales. Face to face interaction and store staff training are all imperative elements to optimize sell-through and ensure a mutually beneficial relationship between store, brand and end-consumer. All of which, result in Standard Agency’s ability to realize a brands true potential within the Nordic countries.